Recognising excellence in digital automotive retailing

Days to go

Date: 23rd June 2016   Venue: Banking Hall, EC3V 3ND

#ATClickAwards

The Click Awards 2016

Now in their ninth year, the annual Auto Trader Click Awards have become the must-attend event in the digital retailing calendar. This year, twelve awards are up for grabs, with the presentation to winners made at the fabulous Grade II listed Banking Hall, in the heart of the City of London, on Thursday 23rd June.

Watch highlights from last year’s awards

I'm interested - so what categories are involved?
The whole day has been fantastic: brilliant venue, really insightful presentation, a must for next year. Tom Cummings, Vertu Motors

This year, there are twelve awards at stake. From 'Digital Forecourt of the Year' to 'Data Driven Retailer of the Year', competition is tight. Nominations for this year's self nomination categories are now closed.

Data Driven Award Categories

The following awards are determined from both extensive consumer research and analysis of over 160 million pieces of online data.

Best Retailer Digital Customer Experience – Franchise and Supermarkets

This award will recognise either a franchise or a car supermarket. The winner will be chosen from the perspective of the car buyer, as they will be asked to rate their experience of the franchise or supermarket’s website. They will consider whether the website is responsive and if it works on all devices. If it has all the information a buyer needs to research their next new model, do contact channels encourage and facilitate the conversation with buyers with high expectations? The company’s social media and customer reviews will also be taken into account as a key measure of the trust the company has created for its customers.

Best Manufacturer Digital Customer Experience – Manufacturers

This award will recognise a manufacturer. The winner will be chosen from the perspective of the car buyer, as they will be asked to rate their experience of the manufacturer’s website. They will consider whether the website is responsive and if it works on all devices. If it has all the information a buyer needs to research their next new model, do contact channels encourage and facilitate the conversation with buyers with high expectations? The company’s social media and customer reviews will also be taken into account as a key measure of the trust the company has created for its customers.

Digital Forecourt of the Year – Franchise and Supermarkets

The digital forecourt is the new high street showroom and retailers increasingly appreciate the importance of presenting a professional and attractive online shop front to today’s online buyers. But it also means having the right cars for the right buyers. The winner of the digital forecourt of the year will host cars online that boast a high desirability rating for their area, that are priced in line with the retail market, and that have strong adverts, therefore having an above average stock turn rate. Over 160 million data points will be analysed to determine the best from the worlds of both franchise and supermarkets.




Data Driven Retailer of the Year

The most coveted award of the day, winners will be determined based on areas such as consumer research and quality of online adverts, and a decision by a panel of experts from leading digital companies including Amazon, Rightmove, LinkedIn and AOL.

Data Driven Retailer of the Year – Supermarket

For supermarkets, Data Driven Retailer of the Year Award is an accolade that sits alongside the very best awards the industry has to offer. The winner will need to have demonstrated a holistic approach to digital marketing, an ethos that places the customer experience at the heart of their online strategy and an integrated approach that embraces all aspects of today’s digital customer journey. A combination of consumer research, pricing, quality of online adverts and an expert panel decision will drive the decision to crown this award.

Data Driven Retailer of the Year – Franchise

For franchises, the Data Driven Retailer of the Year Award is an accolade that sits alongside the very best awards the industry has to offer. The winner will need to have demonstrated a holistic approach to digital marketing, an ethos that places the customer experience at the heart of their online strategy and an integrated approach that embraces all aspects of today’s digital customer journey. A combination of consumer research, pricing, quality of online adverts and an expert panel decision will drive the decision to crown this award.

Data Driven Retailer of the Year – Manufacturer

For car makers, the Data Driven Retailer of the Year Award is an accolade that sits alongside the very best awards the industry has to offer. The winner will need to have demonstrated a holistic approach to digital marketing, an ethos that places the customer experience at the heart of their online strategy and an integrated approach that embraces all aspects of today’s digital customer journey. A combination of consumer research and an expert panel decision will drive the decision to crown this award.




Self Nomination Award Categories

Nominations for this year's self nomination categories are now closed. Winners will be determined by a panel of experts from leading digital companies including Amazon, Rightmove, LinkedIn and AOL.

For any queries relating to this year’s self-nomination awards, please email events@autotrader.co.uk

Best Integrated Marketing Approach – Franchise and Supermarkets

Franchises and supermarkets are encouraged to self-nominate for this award.  Digital marketing is not just a question of having a great website. The best retailers understand the importance of an integrated approach that embraces all aspects of digital marketing – to deliver the strongest results for the business. SEO, PPC, Display and social media are just some of the strings that, when woven together, form the strongest bows. Entrants should demonstrate how they have developed a new or successfully implemented an existing integrated marketing strategy, highlighting how the original objective was met, and what impact the strategy has had on the business.

Nominations are now closed

Best Integrated Marketing Approach – Manufacturers

Manufacturers are encouraged to self-nominate for this award. Digital marketing is not just a question of having a great website. The best retailers understand the importance of an integrated approach that embraces all aspects of digital marketing – to deliver the strongest results for the business. SEO, PPC, Display and social media are just some of the strings that, when woven together, form the strongest bows. Entrants should demonstrate how they have developed a new or successfully implemented an existing integrated marketing strategy, highlighting how the original objective was met, and what impact the strategy has had on the business.

Nominations are now closed

Best Integrated Marketing Approach – Independents

Independent retailers are encouraged to self-nominate for this new award. Digital marketing is not just a question of having a great website. The best retailers understand the importance of an integrated approach that embraces all aspects of digital marketing – to deliver the strongest results for the business. SEO, PPC, Display and social media are just some of the strings that, when woven together, form the strongest bows. Entrants should demonstrate how they have developed a new or successfully implemented an existing integrated marketing strategy, highlighting how the original objective was met, and what impact the strategy has had on the business.

Nominations are now closed

Best Digital Initiative – Franchise and Supermarkets

This year, Auto Trader is introducing a new award to recognise a franchise or supermarket that has demonstrated true innovation or creativity through executing a standalone digital marketing initiative. The winner will be able to show how they have addressed a business objective by creating a digital campaign/activation that either embraced new technology or was truly innovative and be able to prove the return on investment.

Nominations are now closed

Best Digital Initiative – Manufacturers

This year, Auto Trader is introducing a new award to recognise a manufacturer that has demonstrated true innovation or creativity through executing a standalone digital marketing initiative. The winner will be able to show how they have addressed a business objective by creating a digital campaign/activation that either embraced new technology or was truly innovative and be able to prove the return on investment.

Nominations are now closed

Best Digital Initiative – Independents

This year, Auto Trader is introducing a new award to recognise an independent retailer that has demonstrated true innovation or creativity through executing a standalone digital marketing initiative. The winner will be able to show how they have addressed a business objective by creating a digital campaign/activation that either embraced new technology or was truly innovative and be able to prove the return on investment.

Nominations are now closed

We have the event in our diary every year. We really look forward to it. And we intend to come along next year and win again! Neil Smith, Imperial Cars

The Click Awards Judges

Rightmove - Sarah Brown

Sarah joined Rightmove’s marketing team some 7 years ago as a Research Exec, before spotting an untapped opportunity with Social Media. After 3 ½ years of leading the Social Team, she finally hung up her gloves 18 months ago and is now responsible for the brand’s consumer-facing marketing activity.

Amazon - Dan Daly

Dan Daly is currently Snr Manager at Amazon, with responsibility for the sales and marketing of their hardware division (Kindle and Fire). Prior to this Dan has held several senior marketing roles for a range of UK digital brands including Auto Trader, lasmtinute.com and Virgin Media. His specialties include online and offline marketing, social media and branding

iProspect - Ben Sutherland

Ben joined iProspect’s executive team in January 2015. With experience across the entire customer journey from CRM through to Brand and Acquisition, Ben views himself as a business strategist first and a media practitioner second. His 15+ years in the industry have always focused on how to unlock data to make better and more meaningful connections between brands and their consumers.

LinkedIn - James Mooney

James has been involved with Digital Media and Marketing since 2000 and has experience working with automotive advertisers from a number of companies; most recently as EMEA Agency Lead at LinkedIn. His first car was a Golf and he currently drives a Disco.

MEAT - David Arkwright

David Arkwright is the Founding Partner of MEAT- a leading global brand consultancy which works with some of the world’s biggest and aspiring brands. During the last 10 years MEAT have worked with brands ranging from BP and Castrol, to Innocent, Grey Goose, Ferrero Rocher, Danone, GSK, Bacardi, Coca Cola and Kellogg’s.

Prior to this David was Vice President in Unilever, responsible for the global laundry business, where he created the ‘Dirt is Good’ idea.

AOL - James Hayr

I am head of Branded Content at Aol helping advertisers tell their brand story across The Huffington Post, msn, Aol sites, Xbox and our online TV and video publisher portfolio. Previous to Aol I had my own creative tech business and prior to that ran Creative Solutions divisions at Conde Nast, Emap, Hearst and Microsoft.

2015 Photo Gallery

Click below to see some of the highlights of the 2015 event, including rugby superstar Martin Bayfield and all the winners on the BAFTA red carpet.

Venue information
The insight presentation was extremely useful, it was interesting to see how the consumer journey has changed over the years. Abi Akakpo, Ford

Venue Information

Venue Address

Banking Hall
London
EC3V 3ND

Please contact your Account Manager for more information.